What is Remarketing?
When a user visits a website or any business page, they are tagged by the website. In order to retarget the visitor, a specific code is placed on the websites header which then tracks the visitors on the website. Their action or inaction can then be used in another advertisement for retargeting purposes.
When Facebook ads are generated and sent to the targeted audience, some of them ignore the ads and some click through them to visit your website. It’s not necessary that they will buy something, often they are just visiting but they have shown interest in your website and your business. So, what is the next step? You Retarget!
What is Facebook Retargeting? Imagine, there is a room full of people and you are educating them about your business and products. In a room full of people, there are 5 people who have shown interest and they are trying to get information about your project. What are you going to do now? Are you going to move on to the ones who did not respond or you are going to carry on the conversation with the ones who have shown interest? Of course, you are going to carry on the conversation.
Facebook Retargeting is very similar to this concept. Facebook Pixel helps you recognize the users who visited your website and retargeting helps you send ads to them.
Retargeting Actually Works
Retargeting has proven to be twice as much effective as the normal advertising strategy. That too by simply showing the same ad more than once. The basic aim of retargeting is to make consumers remember your brand. Retargeting is known to:
- Improve search performance by 74 %
- Mail is improved by 68 %
- 61 % improvement in other ads
Retargeting provides results which other marketing strategies can not even match up to. It increases your conversion rate by 147 %. It also provides a better result for your investments. Retargeting focuses mainly on the existing 20% of customers who tend to provide 80% of your total revenue. This in no way means that new consumers are not targeted but along with targeting new consumers, it tries to keep the regular ones engaged.
How Remarketing helps in Stepping Up Your Marketing Game
- Brand Awareness: One of the basic goals of any effective marketing strategy is Brand Awareness. With the help of Facebook Pixel you can identify people who show interest in your website and through retargeting strategy, you can retarget them with your ads to bring the interested consumers back to your website. This promotes your brand awareness amongst the desired consumers.
- Utilizing All Social Media Platforms: You can maximize your marketing efforts through Facebook retargeting. You can create marketing campaigns for people of all social media platforms such as Twitter, LinkedIn, and even YouTube. Facebook Pixels helps in recognising your website visitors from other social media platforms and when they visit Facebook, ads can be sent to them once they are identified.